![]() See your news featured in the top news carousel, if you are a news publisher.Website might be able to be shown in mobile Search results as rich results.Your website will be eligible for visual stories, and rich result features, such as image, logo or headline, for instance.Incentivize Google to show your pages first instead of the slow-loading pages of the majority of your competitors.Give a better user experience to your readers.In fact, 75% of mobile websites take 10 or more seconds to load.īy giving AMP pages a place of honor on its SERPs, Google is trying to guarantee its users a better search experience.īy implementing AMP on your website, you can: I think you already know that frustrating feeling. #AMP & #PageSpeed What do mobile users want? Speed! 53% of mobile users leave a page after 3 seconds of loading! Click To Tweet Does that sound exaggerated? Think about yourself, looking for a piece of information or news for a quick read and waiting in front of your tiny smartphone display for seconds that feel like minutes. 53% of mobile users leave a page after 3 seconds of loading. In 2018, mobile search has taken the lead over desktop search: 67% of worldwide visits are performed using mobile devices according to Stone Temple. To understand why the speed factor is so important nowadays – especially after Google rolled out its mobile-first index – you have to think about how users are browsing the web and, therefore, how Google is trying to offer them a better search experience. In other words, speed is a crucial factor that AMP aims to optimize. Launched by Google in 2015, AMP is an open-source library that allows developers to create web pages that load almost instantaneously on mobile browsers. What can you do to further optimize your AMP pages? Here is where structured data in the form of markup comes into play.īefore we go deep into why structured data can be a not-so-obvious way to boost your AMP pages, let’s answer a simple question: what are Accelerated Mobile Pages and why are they so important? AMP: the open-source library that speeds up your mobile pages This factor gives these pages an incredible boost in mobile SEO and in CTR. Learn more about importing data via the Analytics API.Page Speed is the unquestionable strength of Accelerated Mobile Pages. You can also use the Get Custom Data Source ID (for API users) button, located on the Data Set's edit page. The Data Set ID appears as a column in the Data Sets page. Importing data via the Management API requires a unique Data Set ID (formerly called Custom Data Source ID). ![]() ![]() Selecting the No option discards the uploaded data in favor of the collected data. If you import data that has already been joined with hit data collected by Analytics, selecting the Yes option in the Overwrite hit data section overwrites the collected data with your imported data. Selecting the Overwrite option replaces previous data with the new data. If you import data whose keys match previously uploaded data, selecting the Summation option in the Import Behavior section adds the new data to the old. Your options depend on the Data Set type: Import behavior/Overwrite hit data controls how duplicated key values will be handled. The Data Set type determines the list of available dimensions and metrics.Īny custom dimensions/metrics to be used in the schema must be created before you create the Data Set. The import dimension (or metric) receives the additional data you are uploading. The key is used to match uploaded data to existing hits. Schemas consist of key and import dimensions or metrics. ![]() The schema is the structure that joins the data you upload with the existing data in your hits. For example, there are Data Set types for User Data, Cost Data, Content Data, etc. The Data Set type corresponds to the specific type of data you want to import. A Data Set is a container that holds the data you upload to Analytics.
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